Michael Johnson
Business Development
Mike Johnson is the Executive Director of the Sunnyvale Downtown Association and President of JOHO Marketing, a Digital Marketing Company based in Sunnyvale, California. He has been actively involved in the Sunnyvale community for over 25 years, with a range of community activities, business experience, and professional development, complemented by a solid working background in Sales, Marketing, Advertisement, Leadership, and Management.
Starting in 2003, he served as an Ambassador for the Sunnyvale Chamber of Commerce, a Sunnyvale Rotarian, and a Sunnyvale Rotary Board Member. He attended and was a graduate of Leadership Sunnyvale with the class of 2005.
In 2005, Mike Johnson was recruited by the Executive Board of the Sunnyvale Downtown Association and hired as their first Executive Director. He was critical of the initial creation and implementation of the Business Improvement District (BID). Mike Johnson worked with the Economic Development Department, City Staff, and the SDA Board of Directors to recruit a specialist to assist with the feasibility study and application requesting the formation of the BID. Mike Johnson, upon completing the formation of the BID, moved on to another position working in the city of Sunnyvale.
In 2015, Mike Johnson launched his own company, JOHO Marketing, which he continues to own and operate. He returned to the SDA in 2016, representing JOHO Marketing as the marketing arm for the SDA. Shortly after working with the SDA, he accepted the opportunity when asked to become the Executive Director again.
Mike brings a unique blend of knowledge and insight into both Non-profit operations and the challenges of small businesses to the SDA. Mike is looking forward to continuing to help both new and existing businesses grow and prosper, as our downtown continues to evolve with the many new development expansions currently underway.
