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Published: Jan 31, 2022
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Sunnyvale’s Pure party palace: Las Vegas with a corporate Silicon Valley twist

If you worked for a major South Bay company and were in charge of planning an unforgettable corporate celebration, where would you start your search? Swanky venues in San Francisco, probably — the kind of place you might see Stephen Curry or Klay Thompson hang out.

Let’s face it: You probably wouldn’t start looking in Sunnyvale.  As awesome as the city may be, as wonderful as its downtown bars and restaurants may be, it’s not exactly famous for Vegas-level glitz and glamour.

But it should be. So says Monica, the manager of corporate and private events at Pure Silicon Valley/Pure Nightclub.

To the extent that people do know about Pure, it’s probably because they’ve been to the venue on Friday and Saturday nights between 10 p.m. to 2 a.m., when it usually operates as a high-end dance club with top-notch DJs like 50 Cent, with premium bottle service and a killer light show. And yes, the Splash Brothers have been known to drop in, Monica says.

Custom corporate events
But Pure is also available for booking parties and other private events seven nights a week. (Want to book on a weekend night? Clients can buy out the usual nightclub event, and take the place over for themselves.)

What makes the place so great for corporate events? Well, a lot of the same things that make it a great nightclub. It’s got 8,000 square feet of floor space spread between multiple levels. The DJ’s sound system is lit.

And the place has a “very next generation,” fully programmable LED 3D lighting system that Monica says is not currently available at any other venue in the U.S. The owners installed it three months ago after they took a trip to China to see it in action. It can make giant projections of virtually any shape, from a shark to a face shooting laser beams from its eyes — whatever a client wants, according to its corporate brand.

“Corporate clients have a very specific vision of how they want to style their event, Monica says. “And we can put together everything they might need under one roof.” Of course you’ll want catering. But do you want some Cirque du Soleil performers? No problem. An oxygen bar? Done that. A world-class musical artist? Just say the word.

Growing reputation
That level of customization, scalability and flexibility is gradually earning the venue a name in the corporate world, as Monica says bookings have started to take off. This winter, in fact, a Silicon Valley company in the network services space — she won’t say which one — will be throwing the biggest party Pure has ever put together.
“It’s really going to take things into the stratosphere,” she teases.

Intrigued?
Call Monica at 408-732-2121 to book your extravaganza for up to 650 people, whether it be a product launch or a wedding reception. Pure is at 146 S. Murphy Ave. in the historic district of downtown Sunnyvale. Go to purenightclub408.com for more information.